COVER LETTER
Marketing Insights Researcher
Meta Marketing Insights
You are seeking out a researcher who can push the business forward on some key needs for the Meta Marketing Insights team.
Here’s how I deliver.
A UNIQUE INSIGHTS MARKETER
You’re looking for……
How I deliver………….
A full-stack insights researcher who translates complex qual/quant into actionable learning agendas and brand-building strategies.
As a founding member of the Insights team at a category-of-one social platform, I turned an ambiguous, untapped corpus of data into a structured methodology. I defined the playbook from zero to one, leveraging a series of primary and syndicated research and measurement tools that scaled for the Reddit business.
BUSINESS-FIRST COLLABORATION
You’re looking for……
How I deliver………….
A strategist to guide marketing campaigns and product launches from problem definition to GTM execution, collaborating with cross-functional stakeholders.
During my 5-year tenure, I helped scale annual revenue from 7 to 10 digits that prepared Reddit for a massively successful IPO. I scaled bespoke research support on a lean insights team of 10 to collaborate with over 500 stakeholders
on Marketing, Sales, and Product teams. I translated unstructured user and performance data into high-impact insights that directly drove business revenue and informed key business decisions.
MIXED METHODOLOGY & AI-NSIGHTS
You’re looking for……
How I deliver………….
A pioneer who blends traditional research methodologies with cutting-edge AI tool integration to redesign and automate workflows
I defined custom mixed-methodology research frameworks, blending modern traditional research methods, untapped platform metrics, and syndicated third-party tools.
I also led the product development of a proprietary prompt-based LLM tool that generated insights from platform first-party data. I took our insights program design from traditional manual measurement to automated narratives at scale.
Having spent five years scaling a category-of-one social platform through massive commercial growth and a landmark IPO, I know firsthand how to create insights that serve high-impact business value. Meta’s unmatched scale and ecosystem of apps represent the ultimate environment to bring and apply my unique experience. I am incredibly excited to bring this proven commercial expertise to Meta and build modern, insights-driven GTM strategies that push your business and advertiser goals forward.
Cheers, Ryan