BASECAMP was a premier, multi-day community activation space that served as the ultimate cultural connection point for runners from around the world.

Hosted by Long Distance during the Los Angeles Marathon weekend, it was a high-energy "anti-expo" that transformed a 4,000-square-foot venue into a curated destination packed with global run crew merchandise, experiential brand activations, panels, and an electrifying unsanctioned race in the streets.

During the pitch process, I personally secured the critical investments from major partners Propel and The Feed to fully fund this ambitious vision. I then led the end-to-end production of building out the physical space, managing all vendor logistics, and directing the day-to-day operations to bring the monumental event to life.